Rijksuniversiteit groningen founded in 1614 top 100 university.
Abhi bhattacharya rug.
Au fabian nicolai.
N2 digital transformation and resultant business model innovation have fundamentally altered consumers expectations and behaviors putting immense pressure on traditional firms and disrupting numerous markets.
Doing good when times are bad.
Bhattacharya a 2020 accepted in press in.
The impact of csr on brand value during recessions.
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Abhi bhattacharya assistant professor of marketing at university of groningen business school ugbs bloomington indiana 500 connections.
Au bhattacharya abhi.
Companies with lots of competitors know that a high level of customer satisfaction is crucial for their profits.
The risk mitigating effect of corporate social responsibility csr.
14 september 2020 12 31.
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Contribution to journal article academic peer review beyond warm glow.
Marketing strategy marketing finance interface time series and panel data econometrics machine learning and text analytics.
European journal of marketing.
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But marketing researcher abhi bhattacharya discovered that this also counts for companies holding a monopoly such as the dutch water.
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Faculteit economie en bedrijfskunde.
Purpose to determine what the brand performance consequences of corporate social responsibility csr activities would be during times of recession for well known brands.
Bhattacharya associated with the university of groningen.
Dear staff students and relations of feb on thursday 3 september 2020 the faculty of economics and business and the student association ebf will jointly celebrate the start of the new feb academic year 2020 2021.